Typography Task 2 - Typographic Exploration & Communication

11.5.2023 - 25.5.2023 ( Week 6 - 8)

Berlian Johanna / 0360054 
Advanced Typography / Bachelor of Design ( Hons ) in Creative Media

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Lectures

Link

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Instructions

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Task 2: Typographic Exploration & Communication 

For Task 2, we have to create a 2 page spread (200mm x 200mm) with one of the three provided texts

We are not required to ass any images or colour but just minor graphical elements such as lines/shades. We are able to use Adobe Illustrator for our expression, and for this task we need to use Adobe InDesign to typographically compose and express the text.

1. Sketches

Fig 1.1 Sketches and Explore

During this stage, I started by sketching various design ideas and exploring different possibilities in my sketchbook. I made several attempts to determine which design I should choose for digitalization. This allowed me to experiment with different concepts and evaluate their potential before moving forward with the final design.

Fig 1.2 First Attempt

In my initial attempt, I took the design to Adobe Illustrator for digitalization. I aimed to keep it simple and incorporated a combination of black and white elements. To add visual appeal, I utilized the Baskerville font as the headline for the design.

Fig 1.3 Second Attempt

For my second attempt, I decided to center the design more compared to the first attempt. However, I felt that something was missing. The design appeared too plain and overly simplistic, so I concluded that this attempt was not the ideal choice. Consequently, I moved on to explore further in a third attempt.

Fig 1.4 Third Attempt

In my third attempt, I revisited the design from the first attempt but made some improvements. I experimented with placing the text letters in a different arrangement, creating a contrasting effect. This adjustment resulted in a much better outcome compared to the previous attempts.

2. Layout Progess

Fig 2.1 Before Kerning

Fig 2.2 After Kerning

Final Design

Font/s: Serifa Std 55 Roman (body), Serifa Std 65 Bold ( Lead-in text)

Type Size/s: 10 pt (body), 14 pt (Lead-in text)

Paragraph spacing: 11 pt

Characters per-line: 53

Alignment: left

Margins: 10 mm (all)

Columns: 2

Gutter: 5 mm

Fig 2.3 Final Design (PDF)

Fig 2.4 Final Design with grids visible (PDF)

Fig 2.5 Final Design (JPEG)

Fig 2.6 Final Design with grids visible (JPEG) 

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Feedback

Week 7 general feedback :

Search for typefaces on Google Typefaces and Font Share. Week 6 General feedback: Choose one word from the title. Pay attention to even text spacing. Be cautious when using justified text. Avoid overpowering graphics. Keep the header separate and use identical typefaces.

 

Week 6 General feedback: Choose one word from the title. Pay attention to even text spacing. Be cautious when using justified text. Avoid overpowering graphics. Keep the header separate and use identical typefaces.

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Reflection:

Experience:
Throughout this task, I gained valuable experience in integrating Illustrator and InDesign. By combining elements of illustration with text formatting, I learned how to create a visually appealing layout within a two-page spread.

Observations:
During the process of designing a text layout, it became apparent that the arrangement of text plays a crucial role in establishing a clear hierarchy of information. Proper organization and structuring of the content are vital for effective communication.

Findings:
Throughout the project, I discovered that excessive use of graphics can be detrimental. It can result in a loss of structure and readability. In certain cases, minimalism proves to be the key, allowing the content to shine without distractions.

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3. Further Reading 

Fig 3.1 Typographic Exploration & Communication 

Typographic exploration and communication involve creatively using typography to convey messages. It includes experimenting with fonts, layouts, and letterforms to enhance visual communication. Through deliberate typographic choices, designers can effectively engage audiences and convey meaningful information.

Fig 3.2 Evolution of Typography

Typography has evolved over time, from handwritten manuscripts to modern digital forms. The invention of moveable type by Johannes Gutenberg was a significant milestone, enabling mass printing.

Fig 3.3 The Anatomy of Typography

The anatomy of typography refers to the different parts of a typeface. It includes elements like the baseline, x-height, ascenders, descenders, serifs, and counters. Understanding these components is important for effective typography design.